Valora Technologies Appoints Sasha L. Hefler as Vice President of Public Relations
Accomplished Legal Industry Executive Brings Extensive Leadership and Resources to Growing Technology Corporation with "Game-Changing" Technology Assisted Review (TAR) Solutions for Legal Services Industry
Bedford, MA (PRWEB) May 16, 2012
Valora Technologies, Inc. ("Valora"), a leader in automated document indexing, analysis & review, appoints Sasha Hefler as Vice President of Public Relations, with global responsibilities to further strengthen leadership and support the corporation’s overall strategic market growth. Strategic Brands on Fire, owned by Hefler, has been contracted to handle the public relations and corporate brand strategy.
"It is with great enthusiasm that I join the Valora team. My expertise in building and providing strong brand direction for the legal sector will launch Valora to the next level," stated Hefler. "It will be exciting to strategically map out Valora’s corporate go-to-market plan to support their tremendous growth as they successfully deliver powerful and innovative technology-assisted review capabilities and eDiscovery services in 2012."
"We are delighted to have Sasha Hefler join the Valora team, particularly as we ready our company for rapid growth in the Technology-Assisted Review space," explained Valora Chief Executive Sandra Serkes.
With an extensive 20 year corporate career, Hefler has garnered an array of diverse experiences primarily in sales, advertising and brand marketing. Her skill set allows her to understand the strategy behind eDiscovery issues and to drive a consistent branding strategy for those in legal services. During her tenure as the Vice President of Global Strategy and Communications, Hefler was responsible for eTERA Consulting’s marketing, business development, branding of corporate image and educational events. She was the chief architect of eTERA’s Corporate Strategy Group and Legal Management Development Program. Prior to joining eTERA, Ms. Hefler was the President of the Masters Conference, where she developed the event into one of the legal industry’s most respected educational conferences. Her ability to quickly grasp the needs of corporate clients and business partners, coupled with her high-energy personality, ensures outstanding results for every project she undertakes. Hefler’s previous experience includes a wide range of business expertise including ten years managing large advertising accounts for McDonalds, American Express, and Sea World.
"We are delighted to have Sasha Hefler join the Valora team, particularly as we ready our company for rapid growth in the Technology-Assisted Review space," explained Valora Chief Executive Sandra Serkes. "Sasha brings a new level of industry exposure and credibility that we’ve been looking for."
About Valora Technologies, Inc.
Valora is a technology-based provider of automated document indexing, analysis and review services for the legal and records retention professions. For over ten years Valora has offered services for rapid and cost-efficient coding, review and analytics of paper and electronic populations to law firms, government agencies, corporate legal departments and litigation support organizations around the world.
For more information about Valora Technologies, contact info(at)valoratech(dot)com or visit http://www.valoratech.com.
About Strategic Brands on Fire
Strategic Brands on Fire is a public relations and branding firm specializing in start-ups and re-branding of legal corporations and law firms. The company develops effective strategic planning based on unique insight into marketing opportunities based on client needs by delivering increased revenues, a rise in market share and brand awareness. The Strategic Brands on Fire team has established a solid reputation for integrity and trust among their clients and partners.
For more information visit: http://www.strategicbrandsonfire.com